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Leading with Magic

Keynotes + Talks

Laura Essey brings a groundbreaking approach to leadership, drawing from her mastery of influence as a sales executive leading a multi-billion dollar portfolio at Google and her in-depth study of the principles of magic. By blending neuroscience, psychology, and the mechanics of perception, Laura has unlocked innovative ways to reframe challenges, build trust, and inspire creativity within high-performing teams. Her talks offer audiences a fresh lens on leadership, equipping them with actionable strategies to create extraordinary results in their work and beyond.

Each keynote or talk is tailored to your event’s unique goals, applying the tools and insights of Everyday Magic to your industry or focus area.

Topcis and Themes

Everyday Magic: The Science and Art of Influence

Leadership doesn’t have to be ordinary. Laura Essey reveals how the timeless principles of magic—empathy, storytelling, and perception—can reshape how you lead, connect, and inspire, creating results that feel nothing short of extraordinary.

Bringing Soul to Sales: Connections that Drive Success

Sales isn’t just about numbers—it’s about creating moments of trust and connection. Learn how Laura Essey has applied the art and science of magic to reframe sales as a human-centered, purpose-driven craft that fosters collaboration and delivers lasting impact.

Unlocking Creativity: The Magician’s Mindset

Every obstacle holds untapped potential. Laura Essey reveals how the principles of magic—reframing challenges, shifting assumptions, and seeing possibilities others overlook—can spark breakthrough ideas that transform teams, projects, and industries.

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What
the Audience
Can Expect

The Magician’s Edge:
Surprising insights into how the principles of magic can transform the way you think, lead, and connect.

01

Magic is Something You Make:
Actionable strategies to reframe challenges, shift assumptions, and uncover hidden opportunities.

02

Magic is Achievable:
Moments of wonder as Laura blends storytelling, science, and the mechanics of perception to captivate and inspire.

03

Magical Connection:
A renewed sense of possibility and the tools to spark creativity and connection in your work and relationships.

04

  • The Everyday Magic Workshop provided a valuable perspective shift, showing us that 'magic' is not a spontaneous occurrence but rather the result of dedicated practice and development. This realization motivated the team to engage in introspection and identify key areas for personal and professional growth in the coming year, enabling us to deliver exceptional projects while fostering a fun and engaging work atmosphere.”

    - Sofoklis Zymnis Senior Analytical Lead, Agency | Google

  • Laura’s workshop was a game changer for my team. If you are looking for a fun, immersive, workshop to bring your team closer together look no further. The full day workshop helped inspire our team to bring the magic to our clients, and created a space for our team to let our guards down to grow closer. The “worldview” showed me how a slight mindset shift can help shape a problem into an opportunity.”

    - Dave Parrott Agency Measurement Lead | Google

  • Laura’s Everyday Magic was truly transformative for our team. Her innovative approach fostered a growth mindset and delivered practical strategies we’ve already put into action with colleagues and clients. The engaging format, blending deep insights with levity, made the experience unforgettable.”

    - Christina Mohebbi AdTech Marketer | Data & Technology | Google

  • Laura’s presentation was a game-changer, showing how the art of a magician mirrors that of a seller—crafting narratives, building tension, and delivering resolution. I left with practical tools to influence and communicate more effectively, whether in business or personal conversations. The focus on empathy was particularly impactful, offering valuable insights into leveraging this trait in professional settings. Plus, the hands-on activities, like Tarot reading and learning a magic trick, made the experience engaging and energizing. I walked away with not just fresh perspectives but also new skills!”

    - Sarah Brandt Sr. Data Transformation Lead | Google

  • The session provided a valuable opportunity for newcomers to connect with the team while gaining insights into work styles. The "magic is achievable" theme highlighted the power of collaboration and planning, reinforced by engaging activities like magic tricks and tarot readings. The consistent theme created a cohesive experience, and the storytelling segment offered practical tips for crafting impactful narratives. Overall, it was a productive and inspiring day that strengthened team bonds.”

    - Clare Dunne AdTech Marketer | Data & Technology | Google

If your promise is the extraordinary, whether that is your product, your experience or your event, then the people who deliver it have to be connected to their extraordinary.

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